Senate Majority PAC Announces First Round of Fall Reservations, Books Nearly $70 Million in TV Advertising in Five Key Senate Races

To: Interested Parties

From: J.B. Poersch, President of Senate Majority PAC

Date: March 30, 2020

Re: Senate Majority PAC Announces First Round of Fall Reservations, Books Nearly $70 Million in TV Advertising in Five Key Senate Races 


Today, Senate Majority PAC (SMP) announced that it is booking nearly $70 million in television advertising in five competitive Senate races that are key to Democrats winning the Senate majority in 2020. SMP’s first round of reservations will start earlier than ever this cycle with plans to be on the airwaves in Arizona, Maine, and North Carolina in early August and on-air in Colorado and Iowa after Labor Day. 

Here are the totals by state, as first reported by the Washington Post:

  • $15.7 million in Arizona
  • $5.2 million in Colorado
  • $13.1 million in Iowa
  • $9.6 million in Maine
  • $25.6 million in North Carolina

“Our offensive strategy in 2020 is paying off, as Democrats continue to expand the Senate battlefield and force Mitch McConnell and Republicans to spend everywhere, even in McConnell’s home state of Kentucky,” said J.B. Poersch. “We are starting earlier than ever this cycle to keep the pressure on vulnerable Republican incumbents and hold them accountable for their records back home. Our massive early investment is a sign of things to come as we prepare to compete deep into the map in our bid to retake the Senate majority.”

A new analysis by Cook Political Report states that Democrats are opening up new paths to a Senate majority and that “the chances of Democrats taking back the Senate are rising, and is now close to 50-50 odds.”

This is the earliest in the cycle that SMP has booked its first round of fall reservations. SMP will add reservations on a rolling basis with room to make changes and additions as the battleground map develops. Separately, SMP will build upon its significant digital program and is in the process of reserving additional digital components.