SMP Announces Early Advertising Reservations in Key Senate Races

FOR IMMEDIATE RELEASE
Contact: Chris Hayden
Chris@senatemajority.com

 

SMP Announces Early Advertising Reservations in Key Senate Races

Washington, D.C. (June 11, 2018) – Today, SMP announced that it is reserving television advertising airtime to start after Labor Day and to air through Election Day in November. This first wave of reservations will total roughly $80 million and will be placed in Arizona, Florida, Indiana, Missouri, Montana, Nevada, North Dakota, Tennessee, and West Virginia.

“Democrats’ chances in Senate races across the country continue improving because voters see that they are the candidates fighting for hardworking, middle class families,” said J.B. Poersch, President of SMP. “Our record fundraising this cycle has allowed us to both be on-air in several states now and increase our strategic investments. We are implementing an aggressive media strategy to combat the Republicans’ baseless, partisan attacks and promote our candidates that are fighting for higher wages and lower health care premiums. We look forward to building off our existing momentum with smart, tactical planning to ensure victory in November.”

In addition to these initial television reservations, SMP will add reservations as the summer continues and make changes and additions as the battleground map develops. Separately, a digital component is in the process of being reserved.